Privacy Policy

PLEASE NOTE: OUR PRIVACY POLICY CHANGES FROM TIME TO TIME AND CHANGES ARE EFFECTIVE UPON POSTING. PLEASE CHECK BACK FREQUENTLY FOR UPDATES AS IT IS YOUR SOLE RESPONSIBILITY TO BE AWARE OF CHANGES. Rank Media DOES NOT PROVIDE NOTICES OF CHANGES IN ANY MANNER OTHER THAN BY POSTING THE CHANGES AT THIS WEB SITE. IF YOU DO NOT AGREE WITH THE TERMS OF THIS PRIVACY POLICY PLEASE DO NOT PROVIDE ANY INFORMATION TO Rank Media OR USE ANY OF THE SERVICES OR PRODUCTS OFFERED OR PROVIDED ON ANY OF THE WEB SITES REFERRED TO IN THIS PRIVACY POLICY. This policy applies to Rank Media collection, use, storage and disclosure of information by Rank Media on its (a) websites, including all its divisions, subsidiaries and related companies (collectively, the “Websites”), (b) on various third party websites, and (c) to Rank Media other information collection, including the purchase of customer lists from third parties. Rank Media is not responsible for the information collection or privacy practices of third web sites or applications.

1. Collection of Information.

1.1 Survey Information.Rank Media collects information from individuals by various methods, including, but not limited to, when an individual voluntarily completes a Rank Media survey, order form, or a registration page either online or offline, or by means of online or offline surveys, order forms, or registration pages operated by third parties (collectively, a “Survey”). (As used herein, “online” means using the Internet, including the Websites, and related technologies, and “offline” means by methods other than online, including in person, in the postal mail, using telephones and cell phones, and other similar means.) In the Surveys, Rank Media or a third party (a “Third Party”) may ask an individual to provide various information to Rank Media, which may include his or her name, email address, street address, zip code, telephone numbers (including cell phone numbers and carriers), birth date, gender, salary range, education and marital status, occupation, social security number, employment information, personal and online interests, and such other information as may be requested from time to time (together, “Survey Information”). Rank Media may also collect information concerning an individual from another source and uses that information in combination with information provided from this web site. Completing the Surveys is completely voluntary, and individuals are under no obligation to provide Survey Information to Rank Media or Third Party, but an individual may receive incentives from Rank Media or a Third Party in exchange for providing Survey Information to Rank Media.

1.2 Third Party List Information.Rank Media collects information from individuals when an individual provides information to a third party and Rank Media subsequently purchases, licenses, or otherwise acquires the information from the third party (the “Seller”). Such purchased information may include, but is not limited to, an individual’s name, email address, street address, zip code, telephone numbers (including cell phone numbers and carriers), birth date, gender, salary range, credit card information, education and marital status, occupation, industry of employment, personal and online interests, and such other information as the individual may have provided to the Seller (together, “Third Party List Information”). When acquiring Third Party List Information, Rank Media seeks assurances from the Seller that the Seller has a right to transfer the Third Party List Information to Rank Media and that the Seller has a right to provide offers from advertisers to the individuals whose personal information is included on the Seller’s list.

1.3 Other Information.Other occasions when Rank Media obtains information from individuals include (1) when an individual is making a claim for a prize or seeking to redeem an incentive offered by Rank Media or by a third party, (2) when an individual requests assistance through Rank Media’s customer service department, and (3) when an individual voluntarily subscribes to a Rank Mediaservice or newsletter (together, “Other Information”).

1.4 Cookies, Web Beacons, and Other Info Collected Using Technology. Other occasions when Rank Media obtains information from individuals include (1) when an individual is making a claim for a prize or seeking to redeem an incentive offered by Rank Media or by a third party, (2) when an individual requests assistance through Rank Media’s customer service department, and (3) when an individual voluntarily subscribes to a Rank Mediaservice or newsletter (together, “Other Information”). (a) Cookies.A cookie is a small amount of data stored on the hard drive of the individual’s computer that allows Rank Media to identify the individual with his or her corresponding data that resides in Rank Media’s database. You may read more about cookies at http://cookiecentral.com. Individuals who use the Websites need to accept cookies in order to use all of the features and functionality of the Websites.(b) Web Beacons.A web beacon is programming code that can be used to display an image on a web page (by using an programming function — see http://truste.org for more information), but can also be used to transfer an individual’s unique user identification (often in the form of a cookie) to a database and associate the individual with previously acquired information about an individual in a database. This allows Rank Media to track certain web sites an individual visits online. Web beacons are used to determine products or services an individual may be interested in, and to track online behavioral habits for marketing purposes. For example, Rank Media might place, with the consent of a third party website, a web beacon on the third party’s website where fishing products are sold. When Bill, an individual listed in Rank Media’s database, visits the fishing website, Rank Media receives notice by means of the web beacon that Bill visited the fishing site, and Rank Media would then update Bill’s profile with the information that Bill is interested in fishing. Rank Media may thereafter present offers of fishing related products and services to Bill. In addition to using web beacons on web pages, Rank Media also uses web beacons in email messages sent to individuals listed in Rank Media’s database.(c) New Technology.The use of technology on the Internet, including cookies and web beacons, is rapidly evolving, as is Rank Media’s use of new and evolving technology. As a result, Rank Media strongly encourages individuals to revisit this policy for any updates regarding its use of technology.1.5 Outside Information.Rank Media may receive information about individuals from third parties or from other sources of information outside of Rank Media including information located in public databases (“Outside Information”).

1.6 Individual Information.As used herein, Individual Information means Survey Information, Third Party List Information, Other Information, Technology Information, and Outside Information, and any other information Rank Media gathers or receives about individuals.

1.7 No Information Collected from Children.Rank Media will never knowingly collect any personal information about children under the age of 13. If Rank Media obtains actual knowledge that it has collected personal information about a child under the age of 13, that information will be immediately deleted from our database. Because it does not collect such information, Rank Media has no such information to use or to disclose to third parties. Rank Media has designed this policy in order to comply with the Children’s Online Privacy Protection Act (“COPPA”).

1.8 Credit Card Information.Rank Media may in certain cases collect credit card numbers and related information, such as the expiration date of the card (“Credit Card Information”) when an individual places an order from Rank Media. When the Credit Card Information is submitted to Rank Media, such information is encrypted and is protected with SSL encryption software. Rank Media will use the Credit Card Information for purposes of processing and completing the purchase transaction, and the Credit Card Information will be disclosed to third parties only as necessary to complete the purchase transaction.

2. Use of Individual Information.

2.1 Discretion to Use Information.

Rank Media MAY USE INDIVIDUAL INFORMATION FOR ANY LEGALLY PERMISSIBLE PURPOSE IN COMPANY’S SOLE DISCRETION. The following paragraphs in Section 2 describe how Rank Media currently uses Individual Information, but Rank Media may change or broaden its use at any time. As noted below, Rank Media may update this policy from time to time. Rank Media may use Individual Information to provide promotional offers to individuals by means of email advertising, telephone marketing, direct mail marketing, online banner advertising, and package stuffers, among other possible uses. If you do not wish us to use personal information about you to promote or sell our products and services or to sell, transfer or otherwise provide personal information about you to third parties, please inform us by contacting customer service at 1-800-915-7990 and we will certainly honor your request.

2.2 Email.
Rank Media uses Individual Information to provide promotional offers by email to individuals. Rank Media may maintain separate email lists for different purposes. If email recipients wish to end their email subscription from a particular list, they need to follow the instructions at the end of each email message to unsubscribe from the particular list.

2.2(a) Content of Email Messages.

In certain commercial email messages sent by Rank Media, an advertiser’s name will appear in the “From:” line but hitting the “Reply” button will cause a reply email to be sent to Rank Media. The “Subject:” line of Rank Media email messages will usually contain a line provided from the advertiser to Rank Media.

2.2(b) Solicited Email.

Rank Media only sends email to individuals who have agreed on the Websites to receive email from Rank Media or to individuals who have agreed on third party websites to receive email from third parties such as Rank Media. Rank Media does not send unsolicited email messages. As a result, statutes requiring certain formatting for unsolicited email are not applicable to Rank Media’s email messages.

2.3 Targeted Advertising.

Rank Media uses Individual Information to target advertising to an individual. When an individual is using the Internet, Rank Media uses Technology Information (see also Section 2.5 below) to associate an individual with that person’s Individual Information, and Rank Media attempts to show advertising for products and services in which the person has expressed an interest in the Surveys, indicated an interest by means of Technology Information, and otherwise. Rank Media may, at its discretion, target advertising by using email, direct mail, telephones, cell phones, and other means of communication to provide promotional offers.

2.4 Direct Mail and Telemarketing.

Rank Media uses Individual Information to advertise, directly or indirectly, to individuals using direct mail marketing or telemarketing using telephones and cell phones.

2.5 Use of Technology Information.

Rank Media uses Technology Information (1) to match a person’s Survey Information and Third Party List Information to other categories of Individual Information to make and improve profiles of individuals, (2) to track a person’s online browsing habits on the Internet, (3) to determine which areas of Rank Media’s web sites are most frequently visited. This information helps Rank Media to better understand the online habits of individuals so that Rank Media can target advertising and promotions to them.

2.6 Profiles of Individuals.

Rank Media uses Individual Information to make a profile of an individual. A profile can be created by combining Survey Information and Third Party List Information with other sources of Individual Information such as information obtained from public databases.

2.7 Storage of Individual Information.

Rank Media stores the Individual Information in a database on Rank Media computers. Our computers have security measures (such as a firewall) in place to protect against the loss, misuse, and alteration of the information under Rank Media’s control. Not withstanding such measures, Rank Media cannot guarantee that its security measures will prevent Rank Media computers from being illegally accessed, and the Individual Information on them stolen or altered.

3. Dissemination of Individual Information.

3.1 Sale or Transfer to Third Parties.

Rank Media MAY SELL OR TRANSFER INDIVIDUAL INFORMATION TO THIRD PARTIES FOR ANY PURPOSE IN Rank Media’S SOLE DISCRETION. If you do not wish us to use personal information about you to promote or sell our products and services or to sell, transfer or otherwise provide personal information about you to third parties, please inform us by contacting customer service at 1-800-915-7990 and we will certainly honor your request.

3.2 Order Fulfillment.

Rank Media will transfer Individual Information to third parties when necessary to provide a product or service that a person orders from such third party while using Rank Media web sites or when responding to offers provided by Rank Media.

3.3 Legal Process.

Rank Media may disclose Individual Information to respond to subpoenas, court orders, and other legal processes.

3.4 Direct Mail and Telemarketing.

Rank Media uses Individual Information to advertise, directly or indirectly, to individuals using direct mail marketing or telemarketing using telephones and cell phones.

3.5 Summary Data.

Rank Media may sell or transfer non-individualized information, such as summary or aggregated anonymous information about all persons or sub-groups of persons.

3.6 Access.

Individuals have access to their Individual Information collected to provide an opportunity for an individual to correct, amend, or delete such information. Access can be obtained by contacting customer service at the number on the order page. Rank Media may also grant advertising clients and email services providers? access to an individual’s email address to verify the origin of the Individual Information collected.

4. Privacy Practices of Third Parties.

4.1 Advertiser cookies and web beacons.

Advertising agencies, advertising networks, and other companies (together, “Advertisers”) who place advertisements on the Websites and on the Internet generally may use their own cookies, web beacons, and other technology to collect information about individuals. Rank Media does not control Advertisers’ use of such technology and Rank Media has no responsibility for the use of such technology to gather information about individuals.

4.2 Links.

The Websites and email messages sometimes contain hypertext links to the web sites of third parties. Rank Media is not responsible for the privacy practices or the content of such other web sites. Linked web sites may contain links to web sites maintained by third parties. Such links are provided for your convenience and reference only. Rank Media does not operate or control in any respect any information, software, products or services available on such third party web sites. The inclusion of a link to a web site does not imply any endorsement of the services or the site, its contents, or its sponsoring organization.

4.3 Affiliated Companies.

Rank Media may disclose, transfer, and sell Individual Information to entities affiliated with Rank Media in Rank Media?s discretion.

4.4 Business Transfers.

As we continue to develop our business, we might sell or buy stores, subsidiaries, or business units. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise).

5. Unsubscribe Procedures.

If you wish to discontinue receiving email messages from Rank Media please write to:

Head Office

1470 Peel Street, Suite 480
Montreal, Quebec H3A 1T1

Or send an unsubscribe message to:
[email protected]

We reserve the right to add Individual Information to multiple lists maintained by Rank Media. For more information about protecting your privacy, you may wish to visit: www.ftc.gov. Should you have other questions or concerns about this privacy policy, please call us at 1-800-915-7990 or send us an email at the above address.