Throughout school, Vanessa was in health sciences until her love for social media and digital marketing, sparked from YouTube, helped her switch to marketing. From initially starting her YouTube channel as a hobby but eventually a full-time job during university (circa 2009), she saw how big social media was becoming and how essential it was to brands. After university, she worked in social media marketing for several different industries - from textiles and fashion to immigration law - which has helped her create and deploy unique social strategies today at Rank. What You Must KnowShe have sushi every day and never gets tired of it! Daily Motivation:Working with such a hard-working and talented team! Co-worker Kudos:Vanessa always amazes me with her industry insight and original approaches to solving problems! - Vanessa B.