Antares Auto-Tune

The Challenge

Antares Technologies, the innovator behind the revolutionary vocal production tool Auto-Tune, needed a fresh, modern website to showcase its suite of SaaS-based software products. Rank Media, selected from over ten agencies, was responsible for balancing the 25-year-old brand’s legacy with an updated look and feel.

The Approach

Building a True Partnership

We didn’t just design a website; we built a digital experience that truly represents Antares Technologies. Our team worked hand-in-hand with Antares to ensure the site didn’t just look good—it performed. By digging deep into the brand’s history and aligning it with modern design principles, we created a site that speaks to users and converts them into customers.

Effective web design isn’t just about aesthetics. It’s about creating a seamless experience that leads users from curiosity to conversion. We made sure Antares’ new site wasn’t just a showcase of their iconic products but a strategic tool that drives business results.

Deep Data Analysis and Advanced SEO

Chart on organic traffic from the /community/ pages from Nov 2023 to Oct 2023 (GSC).

Rank Media delved into comprehensive data analysis and implemented cutting-edge SEO tactics during the website development. This led to significant increases in website traffic and conversion rates. Additionally, Rank Media identified opportunities in marketing strategies that reduced paid media costs and uncovered potential growth in new markets.

We didn’t just focus on keywords; we studied user behavior to uncover how and where potential customers engage with Antares. By zeroing in on high-impact areas like community and product pages, we unlocked significant gains in organic traffic and search rankings.

• Non-Branded Traffic Increase: Achieved a significant increase in non-branded traffic from 8% to 22.5% within a year, mainly through enhanced performance of community pages and optimized product pages.
• Boost in Community Posts: The community section, including blog posts, saw a remarkable YoY growth of +134.44% in organic traffic.
• Keyword Rankings Improvement: As of October 2023, Antares ranked in the top 10 for 2,743 keywords and in the top 3 for 1,513 keywords in the USA market, a substantial increase from November 2022. This represents a 30.7% increase in top-3 rankings.
  

Paid Media

Pmax revenue between April to November

After the successful website launch, Antares entrusted us with their paid media campaigns. Despite a 47% reduction in ad spend over nine months, we delivered remarkable outcomes through smarter campaign management.

• 99% Increase in Adds to Cart
• 42% Reduction in CPA
• 1,069% Surge in Conversion Rate

We didn’t just cut costs—we maximized efficiency. By closely analyzing campaign data, optimizing ad performance, and utilizing the latest technologies, we achieved superior results with less investment.

The Results

Rank Media’s collaboration with Antares Technologies led to the following:

• A striking and modern website that showcases the brand’s 25-year legacy while incorporating a contemporary design and user experience.
• Thanks to deep data analysis and advanced SEO tactics, significant increases in website traffic and conversion rates. 
• Innovative marketing strategies have decreased costs for paid media and successful entry into new markets.
• Enhanced brand recognition and customer engagement through effective management.