Influencer marketing is quickly becoming a powerful digital marketing tactic for businesses to increase brand awareness, reach niche audiences, and open up new channels for revenue generation. Social influencers and content publishers with a sizable audience have the ability to promote your business in a positive light, creating a wealth of content that will be shared by their loyal followers.

Influencer marketing is highly effective for brands is because notable bloggers develop a loyal audience  by publishing a steady stream of interesting content. While paid media advertising is essential to create awareness, some people tune ads out on a regular basis. On the other hand, content published by influencers is seen as more organic and is considered a form of earned media.

Latest industry trends support the belief that this online branding tactic will become integrated within strategic marketing initiatives. The statistics include:

• 92% of consumers have more trust for a peer recommendationthan a message directly coming from a brand.
• 78% of online users will research a product, service, or company before making a final purchase decision.
• 33% more sales are driven via brand ambassadors than average customers.

We have embedded a presentation below that highlights our process for developing influencer marketing strategies, the types of campaigns that can be launched, and the key benefits from blogger outreach initiatives.

If you’re ready to realize the potential of influencer marketing campaigns, drop us a line.