Popular for its check-in capabilities, Foursquare has announced that it will no longer enable users to utilize the check-in feature via the main application, opting instead to compete with local discovery services such as Yelp in an effort to appeal to a wider audience. Undergoing a major rebranding process last week, the social media company unveiled a new logo and a refreshed interface for the main application.
Influencer marketing is quickly becoming a powerful digital marketing tactic for businesses to increase brand awareness, reach niche audiences, and open up new channels for revenue generation. Social influencers and content publishers with a sizable audience have the ability to promote your business in a positive light, creating a wealth of content that will be shared by their loyal followers.
Online marketing provides businesses prime opportunities to generate increased brand awareness and open up new channels for revenue generation on a relatively cost-effective basis compared to traditional advertising. Strategic digital marketing campaigns cannot be launched on the spot, however; a considerable amount of research and planning is necessary to ensure that your campaigns reach the best possible targeted audience. Below are three critical steps in the planning process to ensure that your online marketing campaigns have the best possible success rate.
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As social media platforms continue to evolve, more businesses investing heavily in strategies built to increase brand awareness, community engagement, and brand loyalty. Of course, the end goal of any online marketing initiative is to generate sales, which is becoming easier for brands to accomplish on social media platforms such as Facebook, Pinterest, and Twitter. While social marketing may never be the main driver of online revenue, there are a myriad of strategies business can execute to complement digital marketing efforts.
Below are some handy tactics that can help you build your brand’s presence leveraging social media.
Ever wonder how much money is spent online every second?
Well Ever Merchant, a real-time ecommerce marketing analytics platform, compiles purchasing data across the globe and breaks it down by platform, vertical, country, and source. While the data is illustrated pretty quickly on their real-time dashboard, we were able to find a screenshot of the data at the 30 second mark from MediaBisto.
Generating a steady stream of traffic for a new ecommerce store can be a bit difficult after the initial launch of a website for small businesses, especially for stores in competitive verticals such as the fashion industry. However, implementing a sound strategy that combines various elements of online marketing and sales promotion can help a relatively unknown ecommerce business break through the clutter and capture a healthy amount of targeted, ready to purchase traffic. Investing in online marketing tactics such as search engine optimization and content marketing are necessary in the long-run because those activities help cement real estate online and provide increased brand awareness. Unfortunately for many small businesses, there is a need to generate returns immediately, and while SEO is extremely valuable, it does take a couple of months to generate momentum. So what should ecommerce business owners do in the interim?
Every four years, 32 countries from around the world compete over soccer’s (or football for our non-North American readers) biggest prize. This year’s edition of the FIFA World Cup is also the first tournament with a heavy social media buzz: networks such as Facebook, Twitter, and Instagram are on fire with all types of World Cup discussions and dominated by world cup related hashtags. An infographic below prepared by Offerpop captured the main data only a week into the competition and provided an overview of how the World Cup is dominating discussions across all social marketing platforms. Some of the main statistics include:
- There are 350,000 Tweets per day regarding the World Cup.
- #WorldCup, #Brazil2014, and #Brazil are the most popular hashtags on Twitter.
- Over 236,863 posts were made on Instagram were made within the first five days.
Marketing a successful business online is both an art form and a science. Experienced entrepreneurs and business owners around the world will tell you that generating a steady stream of revenue online is not an easy thing to do, especially with ecommerce stores popping up every day across all verticals. However, employing a strategic digital advertising strategy that encompasses both inbound and outbound media can lead to long term revenue generation.
How much data can be generated in the online environment over the course of 60 seconds?
Much more than you would imagine. The infographic below shows how active Internet users are in this day and age, particularly on major online platforms such as Facebook, Twitter, Instagram, Google, and Netflix. While the data is basic and doesn’t provide many insights, it does give marketing professionals the incentive to advertise on the highly active platforms. Spending advertising dollars on Google Adwords or Facebook Ads can prove to be beneficial because users are actively using search engines and social media sites to find information.
Do the numbers below shock you or are they in line with your own Internet usage?
![The Internet in 60 Seconds [INFOGRAPHIC]](https://www.rankmedia.com/wp-content/uploads/2014/05/internet-60-seconds2.png)
The data above is a snapshot from Penny Stocks Lab.
Businesses that still operate with pen and paper are finding it increasingly difficult to maintain operations and remain competitive as digital technologies continue to evolve. The transition isn’t easy for most businesses when you take into account the multitude of departments that need to be managed, such as accounting, finance, marketing, and human resources. Managing multiple pieces of software can be time consuming and result in inefficient processes and a waste of resources.
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