As advertisers become more creative online, certain channels provide better opportunities to reach targeted audiences. Over the past couple of years, not only has Twitter provided improved promoted products for marketing professionals, but the platform has also enhanced its presence on mobile devices via a very successful smartphone and tablet app design. However, the question remains: will Twitter’s mobile targeting provide positive results for advertisers?
The Experiment
As the NFL playoffs head to the Super Bowl in a couple of weeks, major advertisers around the world are preparing for the launch of their commercial marketing efforts. In fact, early estimates have the price for a 30 second TV spot in the $4 million range, indicating that advertisers are more willing to pay a premium for the prime exposure associated with such a global event. Of course, advertising during such an event without any prior promotion may hurt retention rates. Ipsos partnered with Youtube to discover whether or not running YouTube ads leading up to the even made a strong impressions on the audience.
The typical online user in this day and age has a short attention span, especially when searching for products and services on the go with mobile devices. As a result, websites that take a couple of extra seconds to load tend to have significantly higher bounce rates than websites that are quick to load. SmartBear recently prepared an infographic exhibiting the deleterious effects of a slow website and its negative impact on generating sales for E-Commerce businesses.
The immediate effects of a slow website
Now that we are immersed in the holiday season, people are beginning to reflect on the ups and downs of the past year. In the social media world, MDG Advertising prepared an infographic investigating the nature of fundraising on sites such as Facebook and Twitter. Although social media marketing can play a key role in generating more awareness for brands, it has also proven to be successful for various fundraising campaigns.
Nonprofits are making use of the popular social networks
YouTube is quickly becoming an effective multimedia social website for businesses to better leverage and monetize the limitless opportunities available for advertising. An infographic put together by FanBridge perfectly illustrates the viral power of the video marketing giant YouTube within the social media landscape, and how marketing professionals can capitalize on the advertising options available to develop effective cross-channel promotional activities.
Thanksgiving is a great day for families to relax, enjoy a tremendous feast, and catch up on old times with relatives. However, the Friday after Thanksgiving, also known as Black Friday, is typically a tumultuous and hectic day where shoppers frantically try to find the best deals. However, according to research from BFAds.net, Black Friday shoppers’ behaviour is getting easier to predict, which can help your business generate more money this holiday season with the help of online marketing.
A study prepared by Jobvite recently explored how companies approach social marketing sites for their recruiting efforts. Most notably, 92% of respondents indicated that they either use or plan to use social networks to aid their efforts to recruit new talent. This represents a 10% increase compared to 2010, demonstrating the ever-growing power of social media’s role in recruiting.
LinkedIn ahead of the pack
According to research from Wordstream, Google generates over $100 million a day in paid search advertising. This should not come as a surprise to anyone because Google has established itself as the giant in the online marketing world, generating over 5.6 billion ad impressions per day through Google search and another 24.2 billion impressions per day through its display network.
237.9 million daily clicks on Google Ads
Continuously updating its platform, LinkedIn has recently announced the launching and addition of self-serve video advertising to its suite of business solutions. The social media giant has made a significant amount of aesthetic changes to the website recently to foster communication between brands and users. This is another step in the right decision for LinkedIn to further monetize the world’s #1 B2B social networking platform, and it also allows advertisers to leverage the powerful effect of multimedia in advertisements.
Driving traffic to your website through various inbound marketing tactics such as SEO and social media is a great way to generate a presence for your brand online. However, online marketing is not all about driving traffic to your website. While it’s an integral step that should not be overlooked, investing in conversion and performance strategies based on display advertising and retargeting can help you achieve your desired return on investment.
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