For businesses looking to increase the amount of revenue they generate from online stores, it’s essential to keep abreast on the latest inbound marketing trends. In particular, three types of traffic generating sources have proven to be indispensable for new e-commerce businesses: Email, SEO, and Social Media. Below is a quick overview of the efficacy of each channel and insights into which one provides the best conversion rates for your digital marketing campaigns.
Web stores, emails, and social media offer clients tons of exposure to smart, marketing-oriented companies. This same saturation of specials, banners and colours is the reason behind low turnovers, abandoned e-shopping carts and a perhaps overwhelmed online shopper. This is definitely an oversimplification since there are endless reasons why a client would walk away without making a purchase. But, it helps me easily transition into my topic, the value of re-introducing your wares to a client who has visited your site.
Once their website has been perfected and launched, most companies figure that they don’t need to think about updating it for a long time. Unfortunately, this can cause your site and, consequently, your products and services to fade into the background of any keyword search. Regularly updating your web page ensures that content is being read, keywords are being reinforced, and that your business continues to be noticed. You’ve probably heard the adage “content is king“, now find out why it wears the crown.
Fresh material always gets more hits.
This one is obvious, but still noteworthy. Producing regular posts on your site incites more people to read your content.
Let’s face it, when you’re trying to come up with the best way to develop a strong following online, simply increasing your SEO efforts via traditional efforts just isn’t sufficient enough these days. The days of stuffing your existing content with keywords are long gone, giving way to smart and well-crafted copy that creates a stir in the online marketplace. So how is this done?
When crafting your next marketing plan to attract potential clients online, you’re reaching out to a sea of millions. It’s important to think about what would make you instantly stand out. Here are a few simple yet sometimes overlooked guidelines to help you maximize your exposure and get people looking at your business.
Tablet Sales to Outpace PC Sales by 2015
According to recent mobile marketing research, tablets are expected to overtake PC sales by the year 2015. Consumers are beginning to make the transition from regular desktop computers to mobile marketing devices due to the ease of use and ubiquity of the latter type of technology. The increase in the usage of portable devices provides online advertisers with lucrative potential to reach users through local search engine optimization and PPC advertising mobile marketing campaigns. A prime reason for the shift in technological preferences is due to the simplicity of managing emails, checking social media sites, and receiving updates on the go. Users can perform a wide array of work tasks on the go, especially with the advent of productivity-driven apps such as Basecamp, Dropbox, Gmail, and and other mobile marketing applications
Être accroché au passé
Il est parfois difficile d’accepter une rupture. Certains propriétaires s’attachent trop au passé, ce qui devient du pareil au même, simplement avec un logo différent. Il vous faut repartir complètement à neuf, tout en conservant vos ressources existantes. Impliquez-les et allez-y une étape à la fois, tout en déployant de nouveaux angles.
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La qualité : toujours championne
Le vieil adage qui dit que la qualité passe avant la quantité ne pourrait pas être plus approprié dans ce scénario. Il est crucial de produire du contenu intéressant et unique pour vos visiteurs, car cela peut faire fleurir un produit ou service, le transformant d’une idée stagnante en succès contagieux si vous êtes en mesure de bien vous connecter avec le public que vous ciblez.
It’s been a wild ride the past year for Marissa Mayer, the ex-Google executive and current President & CEO of Yahoo!. She took over a near-dead company in Yahoo! and begun a process to bring the once eminent tech giant back to prominence. Some of her decisions have included modifying the company culture, cutting part of its global workforce, and streamlining Yahoo! apps to remove the dead weight (while at the same time building new interactive applications, such as the new Yahoo! weather app that has a superb user experience component). However, she made gigantic shock-waves unrivaled by any other decision during the course of her tenure when the company announced the acquisition of the popular social media and blogging platform, Tumblr, for an impressive $1.1 Billion.
A recent study prepared by MarketingProfs and the Content Marketing Institute surveyed B2B professionals to identify content marketing trends based on insights from the year 2012. Content marketing has become more important recently for SEO purposes due to Google cracking down on black hat and outdated link-building tactics, and it has proven its worth keeping social media engagement high in the form of infographics and podcasts. The study focused on the various tactics B2B marketers employed, methods of content distribution, and the latest overall budgeting decisions made by marketing departments.
Social Media Reigns Supreme
Below is a quick recap of the recent social media updates to hit the news wires.
Facebook Introduces Promoted Page Advertising Product
Last week, Facebook rolled out their Promoted Page Likes advertising globally, giving brands an opportunity to increase their presence on the #1 social media site without using third party services. Facebook has been plagued with third party companies offering severely discounted Facebook likes, almost all of which are fake and do not provide any added value for brands. With the latest Facebook Advertising update, page owners can now target very specific segments, set a daily/lifetime budget, and start generating legitimate fans that will interact with the brand’s viral content. In order to leverage this feature, the Facebook pages must have a physical address as the geo-targeting will by default select a local audience. However, through the ads manager, you can change this location to target a broader geographic area.
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