Due to the rapid evolution of digital marketing, the successful modern online marketer requires skills that are both creative and technical. In order to successfully launch marketing campaigns, it is imperative to have the creativity and copywriting skills to develop effective calls to actions. The proverbial creative juices will allow modern marketers to see outside the box and produce marketing messages that generate the right actions from a targeted audience. On the other side, it is essential to have the analytical skills to measure performance and actively optimize campaigns. Whether you’re launching search engine optimization campaigns or working on social media marketing programs, having a robust team behind your online marketing efforts that have both creative and analytical skills is imperative to generate success with digital marketing.
Internet advertising and search engine marketing revenues continue to skyrocket, breaking new records as business professionals around the United States flocked online to leverage the most popular channel within the advertising world. According to a recent report prepared by the Interactive Advertising Bureau, total internet advertising revenues reached $42.8 Billion, representing a 17% increase over the year 2012.
This growth is fueled by the significant growth in mobile marketing platforms: in 2012, revenue generated from mobiles ads only represented 9% of all online advertising revenue, whereas it accounted for 17% of the total pie in 2013. This number will only continue to grow in 2014 as more businesses leverage the popularity of both mobile and social media platforms for paid advertising campaigns. The rapid growth of mobile advertising can also be attributed to the quick adoption rates of both smartphones and tablets, giving brands opportunities to advertiser to users both ubiquitously and across multiple devices consistently.
The online marketing environment continues to evolve as more businesses realize the growing potential of advertising to targeted audiences in a more cost-efficient manner through selected channels. Below are 13 powerful digital marketing statistics that will help generate buy-in from executives and/or colleagues that may not be aware of how much potential there is online. (more…)
Search engine optimization is becoming more important than ever before with the continuing evolution of online technology. Optimizing for desktop platforms is still essential, but if your brand is looking to capture a significant amount of interested traffic in the future, developing a mobile optimization strategy is also important. Mobile platforms allow users to search ubiquitously and on the go, which is critical for local and national businesses alike with the smaller real estate available when a users searches, which means having a strategic SEO plan of action is important to capture the attention of users conducting searches on smartphones and tablets.
Social media platforms are becoming more popular as each day passes, but as a result, there are some users that taking posting to the extreme. With the weekend coming to an end, we felt it would be fun to share this entertaining infographic that maps the major social media platforms to different personality types.
Five years ago, it was common to hear the following response from business owners when asked if they considered investing in online marketing:
“Online marketing? My customers know how to find me, I don’t need to invest in online advertising”.
Nowadays, you’ll be lucky to hear any executive or marketing professional state that they do not need online marketing. In fact, many business owners are jumping into online advertising before doing the requisite market research to understand how their consumers search for products and services on the web. Reaching your audience in a continuously evolving digital age is essential, and without leveraging the right channels, your marketing messages will fall to the wayside and not help you achieve your goals.
It’s no surprise that shopping in 2014 is drastically different than it was 20 years ago, or even five years ago with the continuously evolving nature of modern day technology. Smartphones and tablets have made it easier for shoppers to find information about products on the go and transact within seconds. Many retail businesses have realized the lucrative potential of opening an ecommerce store, or in some cases, completely abandon the brick and mortar model and move operations online. Recent research predicts that global ecommerce sales should reach over $1.3 trillion by 2016, representing a significant chunk of business that will be conducted online.
Here at Rank Media, we are big fans of both social media marketing and hockey. Inspired by the viral images of social media explained using coffee, donuts, and even bacon, we decided to be creative and create something that would resonate with sports fans.
With the Olympics entering its second week, we decided to prepare a handy infographic explaining the difference between the major social media sites using hockey as a reference on what type of content you can expect to see on Facebook, Twitter, and more.
Enjoy!
The latest Social Commerce report from 8th Bridge has been released, analyzing survey data from over 800 online retailers to provide an overview of how effectively social media channels are utilized for ecommerce marketing.
Adoption Rates: Facebook is Still King
For companies looking to boost brand exposure in the online environment, traditional search engine optimization and social media marketing may not be enough to push ahead of the competition. In fact, paid advertising may also fail to ignite interest from certain users or may simply get lost in the clutter of banner and search advertisements. Although these online marketing methods are essential, one tactic that is beginning to appeal to marketing professionals everywhere is influencer marketing.
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