Once their website has been perfected and launched, most companies figure that they don’t need to think about updating it for a long time. Unfortunately, this can cause your site and, consequently, your products and services to fade into the background of any keyword search. Regularly updating your web page ensures that content is being read, keywords are being reinforced, and that your business continues to be noticed. You’ve probably heard the adage “content is king“, now find out why it wears the crown.

Fresh material always gets more hits.

This one is obvious, but still noteworthy. Producing regular posts on your site incites more people to read your content.

Quality updates targets your kind of client.

Updating content just to update it won’t cut it. Producing relevant, high-quality content ensure your keywords quotas are being met and ensures that the right people find your site.

Keywords grow as your business grows

This one is sometimes overlooked. Your business will always be changing, which means monitoring what keywords are working is invaluable. Incorporating new relevant SEO-optimized content can help you get even more bang for your…well, words.

Keep them coming back

Whether you’re reaching out via Facebook, Twitter or through an email marketing campaign, keeping your clients informed of what’s happening in your neck of the woods is the best way to ensure they visit your site and read up on new offers or products.

Become like Wikipedia

Well maintained, intelligently-written content will grow an audience that will consider you an expert in the field. When they have a question, they will use you as a resource. There’s nothing better than being the go-to guy.

There it is in a nutshell, simple reasons why you should always keep the lines of communication open with your clients. When you keep them talking, you keep them coming back.